Kai Kopitzke
Under Construction
An all new portfolio is coming soon!
Research how single mothers feel towards AI and how might AI benefit single mothers.
Client: Krystin Hargrove - Founder of CoTripper
Role: UX Researcher
Duration: September 2024 - November 2024
Objectives
Identify User sentiment towards AI and its use of sensitive data.
How do single mothers feel about giving sensitive financial information to AI verses giving that same information to a financial advisor?
How does the general public feel about AI in finance?
Identify some of the biggest factors that affect single mothers.
What will increase the likelihood of a single mom to reach her goals and provide a better life for her child/children?
What would provide the most value to single mothers?
Research Methodology
Primary Research
Surveys
Gather quantitative data on the AI sentiment in the general population.
Interviews
Capture qualitative insights into what single mothers struggle with and how AI tools might help them.
Secondary Research
Forums and demographics
Gather more insights into what single mothers struggle with.
Academic papers regarding AI
Looking through research papers to learn the strengths and weaknesses of AI and how to navigate trust.
Synthesis
Affinity mapping
Identifying common themes
Personas
Putting a face to the data
AI Limitations and Strengths
AI is often a “Black Box”
AI may be trained on or given biased, incomplete, or incorrect data.
AI is great at analyzing and synthesizing data sets.
Survey Results
Age Range
"Call me old-fashioned, but the lack of human contact."
"I need to know details about how it will be controlled."
"I guess everyone could not be able to use AI financial advice at the same time"
"AI is not yet perfect"
Household Income
How comfortable are you sharing your financial information (such as bank accounts) with apps for personalized recommendations?
Gender
Would you be interested in AI-driven financial recommendations that are tailored to your financial situation and goals?
What makes AI driven financial advice appealing to you? Or not appealing to you?
"The cookie-cutting approach to financial advice doesn't really work; it needs to be tailored to be valuable. AI could really make a difference there."
"It is appealing because I believe AI has better ability to analyze data."
"I try to stay away from AI use, especially when it comes to my personal data"
"I don't trust AI"
Would you be interested in AI-driven travel recommendations that are tailored to your family’s budget and needs?
"If you deal with tens of thousands of dollars, you want the safety of a second opinion from a human, which I can get. AI, at its current state, isn't fail-proof enough to rely on. Additionally, as everyone could get the same advice on AI, that in practice opens doors to market manipulation against my interest."
"I think all financial advice is appealing to me. But I wouldn't worry the Al is trying to get me to join an MLM"